Madrona farmers market seattle wa
Once you have identified your customer's needs, you need to communicate your offer in a language that inspires them to take action.
Both the restaurant paint industry and consumers know this very well.
Here are some offerings from the restaurant at Madrona Manor:
Seared Hokkaido Scallops
Eggplant, zucchini compressed, lardo, spicy basil
Duck Ranch Liberty
Baked breasts and confit crisped, hazelnuts, summer peas, quinoa
Cart "a Glace"
Ice Cream Sundae, hand 'churned' tableside with minus 324º nitrogen, chocolate sauce, almonds, whipped cream, cherries on top
The key to copying those who inspire (to me, at least) is in their adjective choices: burning, Liberty Farms, compressed, baked, crushed, madrona farmers market and swiped.
Studies also show that people prefer exotic color names, rather than simple tried-and-true names (blue, light blue, sky blue, navy blue, etc.). For example, the names of Dulux Paints: Japanese Maze, Caymen Lagoon, Spice Sultan, Mexican Mosaic, Peppermint Beach, Fragrant Cloud, Shangrila Silk, and African Adventure. It does not matter that the names do not convey the color group (red / blue / yellow). Madrona and They are the names you see when you see a paint can or a swatch color and they sound so ... exotic. And if you use exotic name paint, hopefully your life is now a bit more exotic. (Do you think you know what name matches the color? Play Paint Game.)
So in your next marketing copy, remove the thesaurus to find interesting, emotional, and exotic adjectives that will inspire your prospects to take action (and break away from your hum-drum competitors). see this blog Photography Everythings
Jay Hamilton-Roth founded Many Good Ideas to help small businesses brainstorm, design, and implement effective marketing strategies. He combines creativity with common sense to uncover the process of getting great results. He has used the high-tech background of MIT to help him launch five businesses. He consulted companies in various industries and published free monthly marketing bulletins (Creative Business Ideas) and (daily blog). She is the host of the new TV series Business To Passion and is also available for public speaking.
Both the restaurant paint industry and consumers know this very well.
Here are some offerings from the restaurant at Madrona Manor:
Seared Hokkaido Scallops
Eggplant, zucchini compressed, lardo, spicy basil
Duck Ranch Liberty
Baked breasts and confit crisped, hazelnuts, summer peas, quinoa
Cart "a Glace"
Ice Cream Sundae, hand 'churned' tableside with minus 324º nitrogen, chocolate sauce, almonds, whipped cream, cherries on top
The key to copying those who inspire (to me, at least) is in their adjective choices: burning, Liberty Farms, compressed, baked, crushed, madrona farmers market and swiped.
Studies also show that people prefer exotic color names, rather than simple tried-and-true names (blue, light blue, sky blue, navy blue, etc.). For example, the names of Dulux Paints: Japanese Maze, Caymen Lagoon, Spice Sultan, Mexican Mosaic, Peppermint Beach, Fragrant Cloud, Shangrila Silk, and African Adventure. It does not matter that the names do not convey the color group (red / blue / yellow). Madrona and They are the names you see when you see a paint can or a swatch color and they sound so ... exotic. And if you use exotic name paint, hopefully your life is now a bit more exotic. (Do you think you know what name matches the color? Play Paint Game.)
So in your next marketing copy, remove the thesaurus to find interesting, emotional, and exotic adjectives that will inspire your prospects to take action (and break away from your hum-drum competitors). see this blog Photography Everythings
Jay Hamilton-Roth founded Many Good Ideas to help small businesses brainstorm, design, and implement effective marketing strategies. He combines creativity with common sense to uncover the process of getting great results. He has used the high-tech background of MIT to help him launch five businesses. He consulted companies in various industries and published free monthly marketing bulletins (Creative Business Ideas) and (daily blog). She is the host of the new TV series Business To Passion and is also available for public speaking.